On the afternoon of June 1, Yiqilian welcomed a batch of distinctive guests in its office in Cable 8 Design Plus Originality Industrial Park, who came from School of Advertising of Beijing Technology and Business University. Such high-ends talents in media and advertising from Technology and Business University were attracted by Yiqilian’s positive, relaxed and lively atmosphere immediately when they walked into Yiqilian. The visiting group was also influenced by the “flattening” management of Yiqilian.
This activity was aimed to provide the teachers and students from School of Advertising of Beijing Technology and Business University with more opportunities to communicate with the enterprise for the digital marketing topic investigation and survey to obtain more practical experience so as to further promote the carrying out of the teaching work of the advertising and media major in the institutions of higher learning and big data digital marketing industry, strengthen the communication and learning between all domestic institutions of higher learning and peers, powerfully cultivate the domestic faculty of Internet and media major and also lay the solid foundation for the rapid and sustainable development of the industry.
It is learnt that Yiqilian Technology was selected as the enterprise to be visited for communication not only because of its property under big data digital marketing but also because of its prominent innovation in the digital marketing and its in-depth consideration of the industrial development. For the teachers and students, this is an opportunity to combine the theory with practice, and for the students who will enter into the society to conduct the practical learning, it also has much reference significance.
Culture / culture display
It was each teacher and student’s wish to contact the big data digital marketing company in zero distance and have an in-depth understanding of the company’s operation, technology structure and prospect of the big data digital marketing industry. Led by the Vice President of Yiqilian Technology Li Jianming, the teachers and students visited his office environment first; each medal, trophy and certificate on the honor exhibition stand fully displayed Yiqilian Technology’s efforts and dedications all the time, which brought the great shock on the teachers and students from School of Advertising of Beijing Technology and Business University.
Soon afterwards, teachers and students from School of Advertising and Yiqilian’s top management held the round-table QA meeting to carry out the in-depth communication in terms of the problems such as the industrial development, prospect of the big data digital marketing industry, company development, on-line operation, technology structure and company’s personnel structure. Its executives including the Executive Vice President Li Yong, Vice President Li Jianming, CTO Wen Yunlong and Director of HR & Administration Li Jinlan conducted the communication and guidance one by one in terms of the industrial trends, industrial prospect, company business and company structure.
Through in-depth communication and by listing the real cases, the teachers and students from School of Advertising had a different understanding of the big data digital marketing and also had a new understanding of such big data digital marketing enterprise as Yiqilian Technology. For such teachers and students, this travel to Yiqilian Technology was a lively and unforgettable digital marketing practice course undoubtedly. Finally, the teachers and students from School of Advertising had a group photo with the staff of Yiqilian Technology, which ended this communication successfully in the happy laughter and cheerful voices.